Rob graduated from Memorial University in St. John’s in 1983 with a BA degree. He began his entrepreneurial career in auto-related industries & in 1990, divested of his interest in the local franchise of Auto Trader using the proceeds to purchase his first dealership.
Since then Steele Auto has become the largest in Atlantic Canada with dealerships throughout Nova Scotia, Prince Edward Island, Newfoundland and New Brunswick as well as south of the border in Texas.
Steele Auto Group is recognized as one of Canada’s 50 Best Managed Companies.